SK-II Social Content Transformation
SK-II has positioned itself as a premium skincare brand catering to middle-age women with mature skin for many years. Nowadays, it would like to transfer their brand image for attracting more young women. Therefore, we helped SK-II reflects a more younger style with playful and cheerful social content, and retail visuals.
The series of videos and images are for SK-II’s Instagram and WeChat, which not only featured the SK-II's key product, Facial Treatment Essence but also authentically showcased the ambassador’s beautiful face and energetic attitude.
Filmstrip
A roll of film flashes between our ambassador’s beautiful skin and her secret: a bottle of Facial Treatment Essence.
Polaroid
Polaroids slowly pile up until to reveal the secret to crystal clear skin.
In & out
Playfully animating between half-body shots that show her fun, playful personality with tighter shots of her flawless skin.
Grid
A grid of expressions shuffled with Facial Treatment Essence..
