Design Portfolio
Design Portfolio
Kindle - World Booking Day 2020 世界读书日
World Booking Day is the largest campaign in a year for Kindle, China. In 2020, the big idea is “Readers are Dreamers” (读书的人有梦可做). Based on the concept, we collaborated with eight brands on Sina Weibo, and created a co-branding social campaign to customize your dream together with Kindle. Each motion graphic poster not only delivered the message of the campaign “Readers are Dreamers”, but also matched with both Kindle and its brand tonality. Overall, we have received many positive feedback from collaborated brands and followers. In total, we generated 3.04MM reads and 16.5K engagement.
